PLETHORA
The piece «Plethora» was the winner of the second BBBank Newcomer Award this year and was presented this summer at the Schlosslichtspiele festival in Karlsruhe.
The relationship of human beings with abundance has evolved a lot. Nowadays, the first idea that we associate with the concept of abundance is material wealth. The social and economic transformation of our society throughout history has been faster than the development of awareness of its causes and consequences.
The cost of creating an incredible number of objects, often of short use, has come later than the fever that has led us to consume without measure. Today, the excess of technology is a reality that transcends us every day and invites us to draw a new world through it.
The use of technology in different areas could help us to build a more sustainable future where abundance is regulated towards balance in an organic way or perhaps achieve new, more durable forms of prosperity.
Credits
Location: Karlsruhe Palace, Germany
Year: 2022
Concept, Art Direction, Design, and Animation: Hotaru Visual Guerrilla
Audio: Martin Stavrev (The Science)
Production: Nina Wlodarczyk | Schlosslichtspiele festival
Technical director: Markus Puhlmann
Drone Footage: Franco Hartwig | Brazen Concepts
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